Honey Care understands that sustainable economic development means creating financial value. It means improving social conditions and it means doing it in a way that supports the environment and does not exploits it. We have a commitment to sustainable livelihoods while preserving the environment, with emphasis on smallholder farmers, women, girls and nutrition.
Our theory of change professes that many smallholder farmers engage in poor farming methods and lack an assured market for their products, which has condemned many of them to a vicious cycle of poverty. With the African patriarchal family settings women and girls are more exposed in these worrisome livelihoods. Concerns have also been variously raised by public health authorities in Kenya on lack of essential macronutrients in conventional foods for certain age groups and gender. We believe that Impact Investing while making a decent profit can tremendously change this by providing sustainable livelihoods to smallholder farmers. This is by supporting them in their farming efforts by providing beekeeping equipment and advisories on modern beekeeping, market access for honey, nuts and seeds, while also promoting women enterprise through women honey aggregators. Furthermore, we provide quality products packed with essential nutrients and macronutrients. This, while giving priority to women in our company operations.
Our strategy and business model is to operate in effective, profitable and scalable solutions to sustainable livelihoods while preserving the environment with a bias to women, girls and nutrition. Even though we are currently procuring through select agents, in over 15 years, we worked directly with farmers, in different regions, built infrastructure like collection centers, worked with producer groups, and conducted thousands of trainings. We find the ideal sourcing strategy in East Africa as a hybrid of direct purchasing from farmers, working with agents in specific regions, and having bulk supply brokers. This is due to production volatility occasioned by relationships, security situations and changing weather patterns.
We have impacted thousands of farmers, sourcing from over 3000 in Kenya and 1000 in South Sudan. We work with seven honey aggregators, of which six are women. All our products are natural, healthy and nutritious, with no artificial additives.