Honey Care understands that sustainable economic development means creating financial value. This means improving social conditions in a way that supports the environment and does not exploits it. We have a commitment to sustainable livelihoods while preserving the environment, with emphasis on smallholder farmers, women, girls and nutrition.
Our theory of change professes that many smallholder farmers engage in poor farming methods and lack an assured market for their products, which has condemned many of them to a vicious cycle of poverty. With the African patriarchal family settings women and girls are more exposed in these worrisome livelihoods. Concerns have also been raised by public health authorities in Kenya on lack of essential macro-nutrients in conventional foods for certain age groups and gender. We believe that impact investing can tremendously change this by providing sustainable livelihoods to smallholder farmers. This is by supporting them in their farming efforts by providing beekeeping equipment, training on modern beekeeping and market access for honey, nuts and seeds. We promote women enterprise through women honey aggregators and at least 70% of staff employed at Honey Care Africa are women. Furthermore, we provide quality honey products packed with essential nutrients and macro-nutrients.
Our strategy and business model is to operate using effective, profitable and scalable solutions to sustain livelihoods while preserving the environment with a bias to women, girls and nutrition. Even though we are currently procuring through select agents, in over 15 years, we worked directly with farmers, in different regions, worked with producer groups, and conducted thousands of training.
We find the ideal sourcing strategy in East Africa as a hybrid of direct purchasing from farmers, working with agents in specific regions, and having bulk supply brokers. This is due to production volatility occasioned by relationships, security situations and changing weather patterns.
We have impacted thousands of farmers, sourcing from over 3000 in East Africa. We work with seven honey aggregators, of which six are women.
All our products are natural, healthy and nutritious, with no artificial additives.