Honey Care Background and History
Honey Care Africa started its operations in the year 2000 as an N.G.O. with the aim of connecting environment conservation and supporting rural farmers involved in beekeeping. The company would offer hives, beekeeping equipment and training in beekeeping. It would offer this equipment on a loan arrangement in conjunction with K.I.V.A. Honey Care ultimately provided a ready market by purchasing their honey at fair trade prices. Indeed, Honey Care Africa has a rich history as a pioneer in the honey industry in Africa and enterprise in general. We look to an exciting future as we lead Africa in the global honey and healthy snacks market.
In 2012, the company transitioned from an N.G.O. to an F.M.C.G. Its focus is on expanding the business and introducing new honey products in the wider market.
We buy honey, nuts (peanuts and cashew nuts) and seeds (Simsim) from smallholder farmers across the East African region. Honey Care Africa currently buys through aggregators who work directly with smallholder beekeepers, and also through brokers. We procure nuts and seeds from smallholder farmers through groups and brokers. All these are processed into honey products, butters and snacks, then packed into different brands to meet the varying market needs. Honey Care distributes products in modern and general trade as well as hotels and institutions across the country.
Honey Care is a social impact F.M.C.G. focusing on honey and healthy snacks. It realized an annual average growth in sales of 40% from 2012 – 2018.
Honey Care Africa understands that to enhance the livelihoods of smallholder beekeepers, it has to create financial value. This means improving social conditions in a way that supports the environment instead of exploit it.
Our strategy and business model are to operate in effective and scalable solutions to sustain livelihoods. These are: preserve the environment, empower women, and promote healthy living. We currently procure from select agents who work directly with farmers in different regions. However, in over 15 years, Honey Care built infrastructure like collection centers, worked with producer groups, and conducted thousands of beekeeping training.
The ideal strategy for sourcing pure and natural honey in East Africa is a hybrid of working directly with farmers, agents in specific regions, and having bulk supply brokers. This is due to production volatility occasioned by business relationships, seasons of the year and changing weather patterns.
We have impacted thousands of farmers, sourcing from over 3,000 in East Africa at fair trade prices. We work with honey aggregators, majority of them being women. All our honey products are pure, natural, healthy and nutritious, with no artificial additives.