Honey Care Africa started its operations in the year 2000 as an NGO with the aim of connecting environment conservation and supporting rural farmers involved in beekeeping. The company would offer hives, beekeeping equipment and training in beekeeping. It would offer this equipment on a loan arrangement in conjunction with KIVA and ultimately offering a ready market by purchasing their honey at fair trade prices. Indeed, Honey Care Africa has a rich history as a pioneer in the honey industry in Africa and enterprise in general.
We look to an exciting future as we lead Africa in the global honey and healthy snacks market. In 2012, the company embarked on transitioning from an NGO to an FMCG, with focus on expanding the business and introducing new products in the wider market.
We buy honey, nuts (peanuts and cashew nuts) and seeds (Simsim) from smallholder farmers across the East African region. Honey is currently bought through aggregators working directly with smallholder beekeepers, and also through brokers. Nuts and seeds are also procured from smallholder farmers through groups and brokers. All these are processed into honey products, butters and snacks, and packed into different brands to meet the varying market needs.
Honey Care products are distributed in modern and general trade as well as hotels and institutions across the country. Honey Care is a social impact FMCG focusing on honey and healthy snacks. It realised an annual average growth in sales of 40% from 2012 – 2018.